Our mission is to utilize the market-based economy to provide employment opportunities for the homeless and create grassroots funding for local non-profits. We do this by employing homeless individuals to bake and sell the best bagels in town, and pledge our profits to organizations working to end poverty and homelessness in Asheville.

Our vision is a strong local economy that makes room for underprivileged workers in the job market. We seek to return dignity to employment for individuals experiencing homelessness and poverty. We wish to see businesses reinvest their profits in the community in order to emphasize social wealth over personal wealth, thus removing greed as a virtue of commerce. We hope to inspire others to step outside the bounds of traditional business and focus their skills and talents on promoting empowerment through employment.